Why Was This Soda Commercial Banned From the Super Bowl?
There doesn’t seem to be anything inappropriate about this soda commercial featuring Scarlett Johansson, so why was it banned from this upcoming Sunday’s Super Bowl? Or perhaps more descriptively, why did it end up being censored? No, it had nothing to do with Scarlett’s ravishing looks or her well-known seductive voice. That voice, by the way, is one of the lead characters in the movie Her, which is currently in theaters. Scarlett plays the voice of a computer named Samantha that Joaquin Phoenix’s character is dating (Weird? Yes). It’s a bummer that we never see Scarlett in the film, but her voice work in the film is great.
So if the soda commercial wasn’t banned because of the too-hot Scarlett, what’s the problem with it? As it turns out, the Super Bowl’s network, FOX, objected to the slight insult at the end of the commercial, when Scarlett says “Sorry Coke and Pepsi.” FOX didn’t want to get on the bad side of either of the soda giants, so they requested that SodaStream cut that last line out of their commercial. SodaStream markets at-home soda makers that are claimed to be healthier and, because there are no bottles or cans needed, better for the environment. SodaStream’s CEO, Daniel Birnbaum, told USA Today, “They’re afraid of Coke and Pepsi. This is the kind of stuff that happens in China. I’m disappointed as an American.” Check out the uncensored version of the commercial below.