Coke’s “Going All The Way” Youth Football Spot
You know Coca-Cola is going to have a presence in tonight’s Super Bowl. I can’t think of a sporting event I’ve been to in who knows how long in which I couldn’t see a Coca-Cola logo somewhere, and the same can be said for sports television broadcasts. Coke’s influence is so big that this year’s Super Bowl’s television network, FOX, forced SodaStream to censor a commercial featuring Scarlett Johannson that included a slight insult to Coca-Cola. So what does Coke have in store for us during the Super Bowl tonight? Perhaps something football themed?
As it turns out, one of Coke’s game day commercials is football themed, but the cola giant is focused on their contribution to the nation’s youth. This is a heartwarming commercial in which an underdog youth football player makes a huge play. It should go over well with football fans, particularly for Green Bay Packers fans (you’ll see why). The video is a hit online, with just shy of 2.5 million views in seven days. As Coke points out, the company has donated $50,000 to the Boys and Girls Clubs of America. That donation is surely appreciated, but it pales in comparison to the cost of running this advertisement during the Super Bowl. 30-second spots for this year’s Super Bowl are going for $4 million, so it would cost $8 million to run this commercial. Checkout the commercial below and let us know what you think.