Beer Delivery By Drone
Lakemaid Beer had a clever new business idea in the works before their plans were derailed by the federal government. You might remember back to December when Amazon’s CEO, Jeff Bezos, announced plans for what they are calling “Amazon Prime Air.” The service would be a lot like what Amazon does now: you buy stuff, and it’s delivered to you. There would be one huge difference though; with Amazon Prime Air, your purchases would be delivered to you via an unmanned drone, incredibly fast – within an hour of the purchase. Amazon was shooting to launch that program in 2015, but being able to do so would depend on FAA approval. If the Lakemaid Beer case can be used as an example, that approval will be hard to come by, though Amazon’s pockets are much deeper than Lakemaid’s. It’s sad that we’re at the point of having to bribe the government in order to implement creative new business ideas, but the fact that Amazon was putting money into a delivery service that the FAA currently prohibits shows that it’s no secret that this is the reality of the situation.
Lakemaid is a small beer brewery in Minneapolis. They recently came up with the idea of using unmanned drones to deliver cases of beer to ice fishermen out on the frozen lakes. The drones can fly low to the ground, and there are no obstructions over the ice to interfere with their flight. The FAA has stepped in and put a stop to this plan, indicating that the use of drones for commercial purposes is illegal. Lakemaid Beer did make a YouTube video highlighting their drone beer delivery service, and that video has been very popular online. Check it out below. This looks like a rather refreshing idea.